Showing posts with label Botched Herald Headlines. Show all posts
Showing posts with label Botched Herald Headlines. Show all posts

Thursday, July 15, 2010

Herald's Chicken: Shoreland, Sutherland, Heartland, Who?

posted by chicago pop


Hyde Park Herald Headline Confuses the Shoreland Hotel with
Sutherland Apartments

This week's botched Herald headline makes us think that Dr. Seuss is running the news desk, or at least has his hand in everything the paper writes that has to do with the Shoreland Hotel: "Antheus buys Shoreland from Heartland."

Aside from being completely erroneous -- Antheus already owns the Shoreland -- this headline has the Seussian virtue of being a fun nursery rhyme, especially when you throw in the Sutherland Apartments, which the Herald habitually confuses with the Shoreland, as they did in their banner headline of September 9, 2009.

Dr. Seuss says: Shoreland, Sutherland, Heartland, Who? You said Shoreland, and Sutherland, Too!

Maybe a repeat of this gaffe twice in one year is why the Herald website is still running the July 7, 2010 issue?

Or perhaps everyone was just too giddy over the journalistic coup achieved with the wonderfully dramatic headline over Sam Cholke's banner article having to do with the preservation of the Chicago Theological Seminary in its pristine state, stained glass windows included:

Hyde Park Hyperbole, Volume 128, Issue 28

Tabloid journalism of the purest sort: behold the University as executioner, it's face hidden in the shadow of a cowl, ready to raise its skeleton arm in order to drop the axe of demolition across the neck of the old Chicago Theological Seminary building. Or, is it the CTS, which wanted to move its own stained glass windows from the old to the newer building? Would moving pieces of the building around be an execution, or just a desecration? Or, since the University's decision to buy it is the reason the building isn't going to be completely razed, perhaps the University is executing itself? Just who is the executioner, and what is being executed?

Certainly not an informative, fact-based headline.

Mr. Cholke, or whoever came up with this headline, was undoubtedly drunk with the poetic euphoria of a wildly inaccurate though colorful metaphor, enough so to botch the execution of the Sutherland headline on page 3.

The chicken at Herald's is deep fried and crispy this summer, for sure.

Wednesday, June 30, 2010

Herald's Chicken: Herald off to brilliant start in "Rumsy" Campaign

posted by chicago pop

Ahh, just like old times. Based on this headline, we're looking forward to another 7 months of campaign coverage:




Wednesday, September 9, 2009

Herald's Chicken: How to Botch A Front Page Headline

posted by chicago pop


Ooops!


Botched print edition, Hyde Park Herald (September 9, 2009)


Corrected web edition, Hyde Park Herald (September 9, 2009)